Web design - every customer is unique, and that is our starting point

• The website must convey the right message. The appearance of a website is the first thing a user encounters.
• The website must be accessible to everyone. Users have differing understandings of the technology behind the Internet and one aspect of this is the computer's functions, which may differ from user to user. We work to construct websites that do not exclude any user in the target group they are intended to reach.
• Usability goes hand in hand with accessibility. Websites can be technically complicated products but it is our remit to make sure that they are easy to use. The more straightforward a website is, the greater the chance of visitors actually being able to take on board its message.
• The website must be easy to update. It is important that the website does not become a static tool − the client must be able to change it in line with updates and new products for the business. We use adapted publication tools that allow the client to be active in the website’s development.
• We use strategies and action plans for search-engine optimisation when designing our websites.