Domain, domain address, second-level domain or domain name are different names for the same thing. The function of a domain name is to provide a people friendly format of the numerical system which directs a user to the requested website.
This means, an Internet user who wants to visit a website may insert the domain name instead of the abstract and much longer IP-number. Examples of domain names are dipcon.com, ports.se, tuborg.dk, rover.co.uk, usr.ru etc. You could say that the domain name denotes a group of computers on the Internet.
A domain name consists of several parts. If we take the domain name law.dipcon.se for example, it is made up of three parts. Taking it backwards:
There are almost 40 000 000 domain names registered only under the so called generic Top Level Domain .com. The number of registered domain names under the national Top Level Domains are growing at an enormous rate. It is of great importance to know what to register under the Top Level Domains to minimize the risk of being exposed to cybersquatters.
It is today selfevident for most companies to be present on the Internet under its own domain name. It is even increasingly common that the Internet and the domain name is integrated as an important part of the businessprocess. The amount of cases where domain names have been registered with the wrongful owner is great.
The registration process has been a wider part of a website production in many cases. This has lead to many cases where Internet consultants and IT- managers have registered domain names with themselves as the owner or the contact person. What will happen when this person finish to work for the company?
It could mean the website will be closed or lost because your domain name suddenly starts to link to a competitor. The short registration periods do not exactly help the situation. What happens when the payment for registration renewal is due? A domain name should therefore be controlled by the company board.
Furthermore, to be present in different countries and markets and to protect their identity around the world, companies choose to register their domain names in as many places as possible. ( list of domain names )
A large amount of registrations during a long period of time therefore often lead to unmanageable administration. The nature of the domain name system has also given rise to a predatory and parasitical practices by some who wish to profit from Intellectual Property Rights of others.
It is completely unacceptable that these so called cybersquatters may demolish the hard work and efforts put in to build a trademark, simply by registering the corresponding domain name.